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Five top tips for marketing new build developments

Are you using the right mix of marketing techniques to sell your new build developments?

Property stock might be low and demand high, but the expectations of today’s buyers are even higher and you must work hard to sell not just a home, but a lifestyle.

In an ideal world, you should be selling new build properties before they are even built – so here we share our five top tips to help you sell successfully off-plan.

1. Help buyers visualise the end result

Seeing really is believing when it comes to new build developments. The more buyers are able to visualise the end result, the more likely they are to buy.

CGI (computer-generated imagery) should be the starting point for all new build marketing. Using architectural plans, CGI can be created to provide a realistic image of how each property will look before the first brick is even laid.

CGI is also a perfect way to show off the interior potential of your properties, building a perception of the lifestyle afforded by your development.

2. Create a strong development brand

Ideally, there should be a predefined target market for all new build developments, and you need to be wise to their needs and expectations as a buyer.

Creating a development brand that appeals to your target market is a great way of raising awareness and gaining recognition from the local community throughout the build.

It will also enable you to build a consistent look and feel across all marketing channels.


3. Produce a development brochure

Purchasing a new home is a big decision that most people will mull over for a little while. To aid the decision-making process, bring CGI and development branding together to create a stunning brochure that showcases the luxuries and benefits of your development.

This will provide a good point of reference for potential buyers as they consider their purchase at home.

4. Ensure your development is discoverable online

We know all too well that house hunters usually take to the internet to begin their property search and a microsite is a brilliant, cost-effective way to establish a presence online for the duration of your build.

A microsite is exactly what its name would suggest (a small website) telling prospective buyers all they need to know about your development in just a page or two.

It’s the perfect way to engage with potential buyers, encouraging them to register their interest early in the build, giving you plenty of time to work your magic to secure that sale.


5. Make the site itself hard to miss

Site signage is fundamental in making new developments known. Site boards, hoardings, banners and direction signs will create curiosity and lead people to your site.

As the build progresses, keep site signage fresh and up to date, showcasing remaining plots or any new incentives.

At Ravensworth, we can provide all the essential new build marketing services you need via one point of contact, from stunning photo-realistic CGI to development branding, site signage and press adverts.

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Danielle Brown Posted on: 27-11-2019