Well-designed materials are essential to attract attention, motivate your audience and support your brand. The best agents are planning their campaigns a season or 2 ahead and looking at how they’ll attract new buyers and vendors. Here are our 4 top tips for getting ahead of the game.
1. People buy from those that they know, trust and like
Show your experience, share details about yourself and what qualifies you and your team as the best people to help get them where they want to be.
2. People connect with other people
Show your human side, invest in professional photography for team images and use them in your marketing materials.
Be relevant, think about the motivations of your target audience and adapt your images, messages and tone of voice. Why not create different brochures for different groups? E.g.
3. People look for ‘social proof’ – “are other people like me recommending them?”
Ask others to tell your story
4. Establish and maintain your reputation before and after the sale
Stay in touch – Don’t limit yourself to selling to people when they need you. Establish a reputation long before and after you’ve completed a move, with a view to having something to offer in time. Make sure that your marketing materials are professionally designed and printed and reflect your brand.
Stay in touch with past customers – they are your future prospects and current social proof.