September marks the start of a busy season in the property market. Most estate agents aren’t short of valuations and instructions, but the real challenge lies in moving the stock already on the books.
Buyers have plenty of choice right now, which means your listings need to work harder to capture attention and convert interest into offers.
The good news? With the right marketing tools, you can give your properties a better stage to shine. At Ravensworth, we work with estate agents across the UK to make sure their listings stand out, both online and offline.
Here are four proven ways to sharpen up your property marketing this autumn.
A property brochure should be more than just a list of rooms and square footage. It’s your chance to sell the lifestyle that comes with a property. Buyers want to imagine themselves living there – and that’s hard to do with bullet points alone.
• High-quality, professionally designed property brochures:
• Tell the story of the home and its location
• Feature quality photography that sparks an aspirational connection for buyers
• Provide a tangible takeaway post-viewing to support the decision-making process
By moving beyond the basics, printed property brochures can transform interest into genuine excitement and ultimately, offers!
Your branch window is still one of your strongest marketing channels. Eye-catching displays can stop passers-by in their tracks and get your properties noticed by people who might not be actively scrolling through online portals.
Refreshing your window cards regularly keeps your agency looking active, approachable and professional. Strong seasonal campaign visuals with bold layouts and clear messaging can also make people step inside, turning window browsers into buyers.
We all know first impressions count, and that’s just as true for property photos. If your images aren’t on point, buyers will quickly walk past your window or scroll past your listing.
With Ravensworth’s Photofixr™ service, you can:
• Brighten and enhance property photos
• Remove overcast skies or poor lighting
• Improve kerb appeal without costly photography
The result? Listings that look their best, stand out on portals, increase dwell time and generate more enquiries.
Not every buyer is glued to property portals. In fact, you can reach some of the best prospects through their letterbox.
Targeted direct mail campaigns allow you to:
• Showcase “for sale in your area” listings directly to local buyers
• Highlight properties to those who may be considering a move but haven’t started searching online
• Build your agency’s local visibility and brand awareness
When designed and executed properly, targeted direct mail is a cost-effective way to widen your audience and drive new interest in your listings.
The property market naturally picks up pace after the summer holidays. Buyers and sellers are motivated to make a move before the end of the year.
That’s why it’s essential to sharpen your marketing now. Your agency needs to stand out against competitors by really showcasing your stock, moving the needle from interest to offers.
Don’t just list your properties. We can help you market them with impact.
Whether it’s property brochures, window displays, photo enhancement, direct mail or more, our team knows what it takes to give your listings an A+ look.
Contact Ravensworth today and let’s get your market moving.
