Summer is prime time for community gatherings, from local fairs or country shows to school, sport or charity events. For estate agents, these events are great opportunities to get your brand in front of potential buyers and sellers, build relationships in your area and generate valuable leads. But standing out at a busy event takes more than just turning up with a table and a box of flyers.
Let’s look at how you can boost your estate agency’s visibility this summer, with practical tips and some branded event must-haves that will turn your stand into a real talking point.
First impressions count, and a professional, inviting stand is what catches people’s eye and draws them in. Branded furnishings can transform your setup from “just another stand” to a must-see, memorable brand.
Deck chairs and bean bags branded with your agency’s logo are a great addition. Both offer cool, comfy seating for visitors to relax while chatting with your team.
Available in standard and GIANT sizes (so giant, it required caps), our deck chairs not only provide comfort but act as eye-catching props that encourage visitors to stop, sit and even take a photo – brilliant for social media sharing and brand exposure.
Alternatively, our bean bags, made from sustainable recycled polyester, add a relaxed, eco-friendly vibe that is ideal for informal conversations.
As a finishing touch, teaming your quirky seating with a branded tablecloth will tie your space together, turning a would-be tired table into another marketing tool.
Outdoor events are typically busy, especially when the sun is shining, so you need to help prospective clients spot your stand from a distance.
Feather flags are fantastic for this, waving visitors over. Printed on durable knitted polyester and available with interchangeable graphics if needed, they make your branding visible from across an event and allow you to swap messaging depending on the occasion.
Similarly, outdoor roller banners offer a practical, reusable branding solution that’s windproof and waterproof – perfect for the unpredictability of a British summer! Double-sided printing maximises visibility no matter which way the wind blows.
Both of these products are portable and easy to set up, so you can reuse them at multiple events.
People love a freebie, and they’re more likely to keep and use branded items that are practical and eco-conscious.
Reusable tote bags are a stylish summer staple, made to be used again and again. Visitors will carry your logo around the local area long after the event ends. Metal water bottles are another popular and practical giveaway that promotes sustainability and keeps your brand in their hand – literally.
But we also can’t forget the classic notepad and pen – arguably more of a novelty now than ever before, given that we spend much of our day on our phone.
At community events, authenticity is key. People want to engage with a friendly face, not just a sales pitch.
Talk to your team about being approachable, actively listening and offering genuine advice about the local property market. Use your branded materials to your advantage. Jot down some notes or information on a branded notepad for your visitor to take with them, and pop it in a tote bag for ease.
You should also consider tying your presence to local causes. Running a raffle from your stand or raising money for a local charity will position your agency as genuinely community-focused.
Visibility doesn’t come from just one event. Plan your summer, attend multiple community gatherings and keep your branding consistent across every event.
Order reusable, durable materials like feather flags, roller banners and branded furnishings – items that travel easily and look great time after time. Maintain a consistent colour scheme and messaging to build brand recognition and rotate your interchangeable feather flag graphics to keep your stand fresh and relevant.
We’ve all been caught off guard by a summer downpour!
A sturdy, branded gazebo protects your team and visitors while giving your agency a prominent presence. Combine it with waterproof roller banners and weather-resistant furnishings to keep your stand looking professional no matter the forecast.
Community events offer estate agents a fantastic platform to connect with local people, build trust and generate new business. Investing in high-quality, reusable branded materials, from deck chairs and bean bags to feather flags and tote bags, ensures you make a lasting impression every time.
With Insta-worthy furnishings, highly visible branding, practical giveaways and genuine engagement, your estate agency will be the one everyone remembers this summer.
Check out our full summer event range
