Call us biased, but we love print – and like a timeless Victorian terrace, print still piques the interest of home movers up and down the UK. Why?
We’re all naturally drawn to something we can touch and feel, and printed items satisfy our need to have something that we’re able to keep and come back to. Now that the world is digital, print marketing is a welcome change and can often stay in homes for months, or even years after it is received.
Print marketing adds an air of legitimacy to the message you’re delivering. And when considering a high-value purchase, print is perceived as a more secure and trusted way of receiving information.
Printed materials are an excellent way to reinforce your brand in the minds of prospective buyers, sellers and landlords. It allows you to bring to life the aesthetic qualities of font, colours, images and texture that helps to establish brand recognition.
When used together with digital marketing, print can increase the success of your campaigns and the likelihood of you reaching your target market. It can actually be a highly effective way to drive prospects online to your website, acting as a springboard to get them engaging with you via other channels.
Websites are often skimmed in as little as 15 seconds per visit and we’re inundated with intrusive digital ads all fighting for our attention. But a printed brochure, letter or direct mailer can be consumed without disruption, keeping your reader engaged for a longer period of time.
With more and more companies focusing their efforts on digital marketing, less print marketing presents a real opportunity for you to take advantage.
While email inboxes are overflowing with unsolicited ads and unworthy news, a print marketing campaign should be high on your list of strategic marketing initiatives.
Speak to us today to discuss how Ravensworth can support design, print and execution.
