Here are our top tips for nurturing past customers
Your past customers can be your best source of referral work. Those that have bought or sold a property with you are in a strong position to influence others and can make the difference between getting a referral or losing out to another agent.
We’ve come up with 3 simple ideas that are designed to help you stay in touch, nurture loyalty and win referrals.
1. Welcome to your New Home: Send past customers a card to welcome them to their new home. Choose from a range of designs and adapt to include your logo and brand colours.
2. Anniversary: Reinforce regular scheduled calls with an anniversary card or letter to stay front of mind with past customers and keep them informed of your success and expertise.
3. We’ve Moved: Present past customers with a pack of personalised and branded ‘we have moved’ cards to send to their friends and family.
A personal approach and maintaining regular contact with past customers is absolutely essential for estate agents that plan to win new listings through recommendation.
