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5 ways estate agents can send a strong and positive message during the new lockdown

As we enter another period of lockdown in England, the Government’s announcement that estate and letting agents can continue to operate and open their branches has provided some relief for the property industry.

As reported by The Negotiator, Mark Hayward, chief executive of NAEA Propertymark, provides words of reassurance in saying; “We are optimistic that the current housing boom, triggered by both the re-opening of the housing market in May and subsequent stamp duty holiday, will continue.”

But while we’re all clued up on what this next four-week lockdown means for the property market, that doesn’t mean to say your local community or your customers and prospects are too.

Many will be feeling uncertain about whether estate agencies are open and if they’re still able to move home or put their house on the market.

The property market has gained real momentum over the summer, and we want to do everything we can to help you keep this going over the next four weeks and in the lead up to Christmas.

So, how can you send a strong and positive message that you’re open for business?

1. Keep in touch with email marketing

Send a reassuring email out to your contacts as soon as possible. Make them aware you’re open for business and that the lockdown doesn’t limit any plans they might have to move home.

But don’t stop there. Keep in touch regularly over the next four weeks to keep your agency front of mind and demonstrate the stability of the property market in your area.

Contact us for help in getting your message across quickly and on-brand. We can design and build a one-off email or small campaign that incorporates your branding as well as images, animations and video.

2. Hit the heart of the home with a print campaign


Reinforce your email marketing with a printed direct mail or door drop campaign that reaches your target market in a space where they feel safest.

Back to spending much more time at home, the next four weeks is likely to lead to more people considering their next move.

So a timely printed mailer could position your agency perfectly as the go-to agent.

Find out more about direct mail and door drops, and get in touch for help in planning your campaign.

3. Target properties already on the market

There’s potential to dramatically increase your listings over these next four weeks by sending targeted marketing to properties already on the market with competing agents.

If they’ve been on the market for a while, frustrated sellers could well use this time to weigh up alternative options that will speed up their moving process.

You can access ‘on the market’ data on a pay as you go basis via our Marketing Toolkit platform. This allows you to search and filter by minimum and maximum property values, time on the market and specific house types.

Find out more about ‘on the market’ data, and remember that we’re on hand to support your agency’s specific needs.

4. Update your social media banners and adverts

Are your social media profiles fresh and up to date?

Keep your customers informed of how you’re operating over these next four weeks, with updated social banners and adverts.

Consider a four-week campaign that reminds followers that you’re open for business and there to help them with their move.

Talk to us about refreshing your social presence.


5. Keep your staff and customers safe 

While it’s a relief that the industry can continue operating, we’re sure that the safety of your staff and customers is your top priority.

To help you remain COVID-secure during these next four weeks, we have a range of health and safety materials available, from branded face masks to signage, stickers and countertop guards.

View the range and get in touch to discuss your requirements.

It certainly continues to be a challenging time, but there are still opportunities to be had over the coming weeks and months. And we’re here to help you get through this and stand your agency in good stead for the next normal.

Danielle Brown Posted on: 05-11-2020