According to the Direct Mail Association, 79% of consumers will act on direct mail immediately**. In a fast-paced, 24-hours-a-day digital world, we’re noticing that direct mail is quietly making a big come back.
Direct mail not only helps you reach out to potential customers but it can build rapport with existing clients and build brand recognition. Targeting and personalisation can make the difference between success and failure for direct mail. Increase response rates with our comprehensive data set available via marketing toolkit.
We have managed to secure a better Direct Mail rate for the following products:
A5 Flyer – 2 pages printed on 350gsm Silk with a Matt Lamination was £48p now 41p
A4 Letter – 1 page printed on 120gsm Uncoated folded and placed in a C5 envelope was 62p now 51p
We still offer a range of other stock options at our standard rates.
Here are some of our top tips for direct mail:
Encourage customers to hold onto your message that little bit longer by sending them something to keep. Rather than using bits of scrap paper for shopping lists or jotting down phone numbers, you could include a blank area on your campaign so they can reuse it. Head up with a message like “we’re useful in more than one way!”
The age of smartphones has decreased the average person’s attention span to 8 seconds* We have less time than ever to capture interest so rather than leading into a proposition with direct mail, start with it. *Telegraph May 2015
Targeted messaging is a trend that has continued to grow in the last few years. Using data to target direct mail not only resonates better with customers but it also increases response rates in campaigns.
“There is less waste and a higher percentage of prospects responding to addressed mailings”
Experian.com
Running a fully integrated campaign will have better overall success than a simple one-off email or direct mail. Regular communications across a range of platforms will gain greater response rates and have maximum impact.
It’s easily done, but don’t forget to include a call to action to motivate people to contact you. If they’ve read your communication and agreed with the benefits, they may not act straight away unless you tell them how too. Consider a time-limited offer e.g. contact us before Easter to get a free valuation – it may motivate people to get in touch sooner rather than later.
If you’re looking for simplicity speak to us today about Marketing Toolkit, our simple template-driven platform designed specifically for estate agents. You are able to use your own data via simple upload feature or purchase our data from as little as 10p a record and we can turn around DM jobs in as little as 48 hours, want to know more?
t: 0191 917 9331 e: info@ravensworth.co.uk
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