Get the most from your marketing activity this autumn
03 August 2016
With autumn a busy season for the property market, it pays to plan ahead.
Now is the time to give some thought to your autumn marketing activity to ensure messages are timely, targeted and relevant - freeing up your time to focus on the valuation requests that come rolling in when autumn arrives.
Clean up your marketing data
Take some time to give your database a once over to double-check contact details, remove any duplicate records and ensure the status of all your contacts are up to date. This will help you accurately identify which contacts should be receiving which messages, allowing you to be more confident in your use of data for marketing activity.
Devise a marketing plan or schedule
In the wise words of Benjamin Franklin, “if you fail to plan, you are planning to fail”. Use what time you have now to give some forethought to the marketing activity you would like to execute over coming months. At the height of autumn when you are rushed off your feet, you will be thankful that you put pen to paper earlier and know exactly what you need to do next.
Increase your social media activity
Many people house hunt in an evening using their smartphone or tablet, which draws into question the timing of your social media posts. Think about extending your social media activity beyond office hours using a simple scheduling tool such as Hootsuite. This will allow you to be clever with your timing, sharing evening posts such as ‘House hunting keeping you up? Check out our latest properties new to market’ along with a link to your listings.
Prepare content for an autumn newsletter
Newsletters are a great way to keep in regular contact with your database, so if you haven’t tried it before, try it now. Keeping your market up to date with an email newsletter packed with relevant local news, property news and helpful articles will help to establish you as the local property expert in your area. Give it a try - introduce a seasonal email newsletter, starting with autumn!
Update your email signatures
Email signatures are an important yet often overlooked marketing opportunity. Take a moment to consider the number of day-to-day emails you are likely to send this autumn. This is the number of opportunities you have to get a marketing message in front of your contacts via a branded, interactive email signature.
Ravensworth can help you create an email signature that ties in with your marketing plans and drives recipients to your online sites – find out more here.
Get involved with local events that could give you good exposure
Summer will be full of opportunities to support local initiatives and events in your area. Sponsoring or volunteering your time as a business is a great way to get your brand out there and be seen to have a vested interest in your local community – and when people look to put their home on the market, who will they think of first?
Autumn is just around the corner and we promise that planning ahead really will pay off – and don’t forget, Ravensworth can help you with a whole host of products and services to kick-start your marketing activity – get in touch!